Meadow & Mason

About:

Meadow & Mason is a brand that epitomizes the harmonious blend of nature's tranquility with the enduring strength of craftsmanship. Our products are designed to transform living spaces into sanctuaries of creativity, comfort, and personal growth, emphasizing sustainability, quality, and innovation. Individuals who view their living spaces as extensions of their personal ethos and aspirations. Our audience values beauty, functionality, sustainability, and the art of living well.

Psychographics:

Values: A strong emphasis on sustainability, ethical sourcing, and supporting artisanal craftsmanship. This audience seeks to make conscious choices that align with their personal values and lifestyle.

Interests: Interest in interior design, DIY home projects, gardening, and cooking. They enjoy spending time at home and view their space as an extension of their personality.

Lifestyle: Active social media users who draw inspiration from platforms like Instagram and Pinterest for home decor and lifestyle. They appreciate the art of living well and are always on the lookout for products that enhance their home environment.

Aspirations: They aspire to create a living space that reflects their personal style, values, and aspirations. They aim to invest in products that not only beautify their space but also contribute to a sustainable and ethical world.

Client: Meadow & Mason - Service: Brand Identity - Year: 2k24

Solution:

Create a unique logo and brand kit that encapsulates the essence of Meadow & Mason, reflecting our commitment to beauty, functionality, and sustainability. The brand kit should include a cohesive color palette, typography, additional brand elements, and photography style guidelines. The logo captures the essence of Meadow & Mason—a blend of nature's tranquility and expert craftsmanship. It's meticulously designed to bring a sense of calm, creativity, and growth, transforming spaces into inspiring sanctuaries. It embodies Meadow & Mason's values of sustainability, quality, and innovation, inviting customers to embrace mindful living.